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Top 10 Japanese YouTubers

Watching Japanese YouTube is one of the easiest ways to practice Japanese listening. The greatest part about it is that YouTubers use natural, genuine language, as opposed to textbook audio aids, and even anime and movies. Some of them might also offer you a great insight into the Japanese lifestyle, trends, popular products, and more – which is very useful if you’re looking to learn more about the culture. In this article, we introduce you to the top 10 Japanese YouTubers from various entertainment niches.


1. Hikakin

The most popular Japanese YouTuber Hikakin@hikakin
The most popular Japanese YouTuber Hikakin@hikakin
The most popular Japanese YouTuber Hikakin@hikakin

Hikakin is currently the most popular Japanese YouTuber. He started off as a music channel, doing mostly beatbox, but his lifestyle channels, where he does vlogs, challenges, and other trendy videos, is currently more popular than his music one. At the moment, he has over 5 million subscribers on his main channel, Hikakin TV. People’s opinions about Hikakin tend to vary – some say he’s become a product sellout, and some claim he’s still just as funny and entertaining to watch. In the end, you can just give his videos a try and decide for yourself.

YouTube Channel: https://www.youtube.com/user/HikakinTV/featured


2. Hajime Shacho

Hajime Shachou@hajimesyachodesu
Hajime Shacho@hajimesyachodesu
Hajime Shacho@hajimesyachodesu

The runner-up to the title of ‘the most popular Japanese YouTuber’ is Hajime Shacho. He mainly does comedy skits and challenges, but also occasional vlogs and interviews. As opposed to Hikakin, which has several channels, Hajime only has two, and the number of subscribers he has on both channels surpasses 6 million. He might appeal more to a younger audience looking for fast entertainment, but it’s pretty fun to watch nonetheless.


【Basic Information】
YouTube Channel: https://www.youtube.com/user/0214mex


3. Yuka Kinoshita

Big Eater Yuka Kinoshita@yuka_kinoshita_0204
Japan's Number one big eater@yuka_kinoshita_0204
Oogui Star Yuka Kinoshita@yuka_kinoshita_0204

Yuka Kinoshita brings the genre of ‘oogui’ (literally ‘big eater’) to the extreme. The young woman can go through dozens of buckets of KFC chicken, or a whole bucket of spicy ramen without blinking an eye. Her secret? Yuka Kinoshita actually has a medical condition that makes her unable to absorb nutrients at a normal rate, allowing her to eat much more than a regular person without gaining weight. She mainly does mukbang (shows where she sits down and eats food while answering questions from her audience), other food-related videos, and product reviews.

【Basic Information】
YouTube Channel: https://www.youtube.com/user/kinoyuu0204


4. Sekine Risa

Japanese beauty vlogger Sekine Risa@sekine.risa
Japanese YouTuber Sekine Risa@sekine.risa
Japanese YouTuber Sekine Risa@sekine.risa

Sekine Risa is one of the most popular Japanese beauty YouTubers. She does lots of product reviews, travel videos, hauls, monthly favorites, and various tutorials. Her videos make a really good listening practice, as you can pick up lots of natural expressions and beauty terminology just by listening to Risa talk. She also has a gaming channel, where he reads and narrates most of the story for her audience. Naturally, her channel is most popular with young women.

【Basic information】
YouTube Channel: https://www.youtube.com/user/SekineRisa


5. Hey! It’s Mosogourmet!!

Mosogourmet cooking channel@mosogourmetyt
Mosogourmet Cooking and Baking Youtuber@mosogourmetyt
Mosogourmet Bento tutorial@mosogourmetyt

Hey! It’s Mosogourmet!! has been around since forever. The channel showcases various food recipes – mainly desserts, but also cute little Japanese foods such as onigiri, tiny sandwiches, bento recipes, and more. The thing about Mosogourmet is that the person behind it does not talk at all, so most of their videos border on ASMR, with only the food sounds to be heard. Might not be the best channel for practicing Japanese, but you might learn a few baking tips from it!

【Basic Information】
YouTube Channel: https://www.youtube.com/user/mosogourmet


6. That Japanese Man Yuta

That Japanese Man Yuta Japanese YouTuber@thatyuta
That Japanese Man Yuta Interviewer@thatyuta
That Japanese Man Yuta YouTuber@thatyuta

Now, That Japanese Man Yuta is a bit of a different situation compared all the other YouTubers we included on this list, mostly because he makes videos with a foreign audience in mind. His most popular video are interviews with Japanese people on the street, whom he approaches with rather interesting questions, such as ‘would you marry a foreigner?’ or ‘what it’s like growing up as a half (mixed-race) in Japan?’. That Japanese Man Yuta’s videos are a great source of both listening material and information about Japanese culture and mindset.

【Basic Information】
YouTube Channel:https://www.youtube.com/user/YPlusShow


7. Pocky Sweets

Gaming Youtuber Pocky Sweets@pockysweets
Japanese Gaming Youtuber Pocky Sweets@pockysweets
Pocky Sweets YouTuber@pockysweets

If you’re more into games and let’s play type of videos, Pocky Sweets might be an interesting channel to check out. He plays various games, from long and story-centered things like Biohazard to visual novels and mini-games. However, he does speak pretty fast, so as a practice material, it would probably be best for advanced Japanese learners.

【Basic Information】
YouTube Channel: https://www.youtube.com/user/pockysweets


8. Fischer’s

Fischer’s YouTuber Crew@fischershome
Fischer’s Youtube crew@fischershome
Fischer’s Japanese YouTubers@fischershome

Another very popular comedy channel, Fischer’s is actually run by multiple entertainers that work together to created content. Their humor might not be for everybody, but some of their skits and videos are actually pretty witty. The production quality of Fischer’s videos is very high as well, which makes it easy for foreigners to use it as listening practice.

【Basic Information】
YouTube Channel: https://www.youtube.com/user/MASAIandHamzael


9. Kisamake

Kisamake makeup YouTuber@gabby_bocanegrape
Kisamake Japanese Youtuber@elahelp

If you’re looking for makeup tutorials, but not just any makeup tutorials, but professional SFX techniques and very creative looks, check out Kisamake. The guy running the channel speaks both English and Japanese, although most of his videos are in Japanese. He specializes in Halloween/sfx makeup, so if you’re looking for that kind of inspiration plus some Japanese practice material, Kisamake is your best bet.

【Basic Information】
YouTube Channel: https://www.youtube.com/user/Hkisame?pbjreload=10


10. RRCherryPie

RRCherryPie DIY Channel@emilykathleen123
RRCherryPie DIY YouTuber@wingfiona97
RRCherryPie Japanese YouTuber@wingfiona97

RRCherryPie is one of the weirdest Japanese channels on Youtube. It is most famous for the DIY candy kit videos they make with extreme precision and skill, but they also do other videos reviewing and unboxing Japanese capsule toys and squishies, as well as various skits. RRCherryPie does not voice over their videos, so this is definitely not the channel for Japanese learners. They also don’t disclose their gender, name, face, and are not active on social media. However, it’s great if you’re looking for ASMR videos or cute relaxing DIYs with a Japanese twist.

【Basic Information】
YouTube Channel: https://www.youtube.com/user/RRcherrypi


YouTube is definitely not as big in Japan as it is in the West. However, there are still lots of channels to choose from if you want to practice your listening or find out something new about the culture. We hope our list helped you find your new favorite Japanese YouTuber!