Everyone has their YouTube guilty pleasures – be that fail compilations, cat videos, or makeup and nail tutorials! If you’re into everything beauty – makeup, nails, hair, skincare, and more, and you would like to practice your Japanese, we’d like to recommend five Japanese beauty YouTube channels worth watching. Mind you, most Japanese YouTubers only make videos in Japanese, and few of them put in English subtitles to their video – so you might need to be familiar with the languages when watching these channels. Without further ado, let’s get straight into them!
cover photo credit:fukuse yuuriマリリン
Rinrindoll is a Los Angeles-born Japanese girl who lives in Japan at the moment. She has a strong presence in the Japanese street fashion scene, and often makes videos about different fashion-related events and gigs in Tokyo. However, she also makes a lot of make-up tutorials – from simple and natural looks to character transformations and cosplay makeup. Aside from that, RinRin often does product reviews, including top brands like MAC, and affordable ones like Maybelline. On top of all that, she actually puts in English subs on all of her videos (within two days from the moment she uploads), so her channel is the perfect way to practice Japanese if you’re a beginner.
Kumamiki is another Japanese street fashion icon that recently got on the beauty and lifestyle vlogging trend. Her YouTube channel is a mix of product reviews, skincare routines, monthly favorites, hauls, and vlogs. While she might not bring anything too groundbreaking to the table, she has a very kawaii and positive aura (and a super cute doggie!) around her, which makes her videos a blessing to unwind to. Also, her Japanese is really easy to understand if you’re anywhere above beginner level – but she does not put in English subtitles on her main channel. However, Kumamiki has recently created a second channel where she only posts videos in English, so you might want to check her out even if you don’t speak Japanese.
3. Fukuse Yuuri
Fukuse Yuuri, alias Marilyn (her nickname of choice) is a quintessential beauty blogger. Her YouTube channel is mostly makeup tutorials, with the occasional transformation tutorial, haul, or travel vlog sprinkled here and there. Yuuri is the perfect Japanese YouTuber to watch if you’re actually looking for professional makeup tutorials, as creates has a ton of different looks – from natural day makeup to sultry, or even shocking Halloween transformations. She also loves her contact lenses, so if you’re looking for light-colored lenses that look natural on dark eyes, head straight to her channel.
Usatani is the perfect channel to watch if you’re interested in Japanese gyaru fashion – she might not label herself ‘gyaru’ per sei, but many of her tutorials do showcase the typical gyaru-style makeup. Besides that, Usatani does vlogs, fashion lookbooks, and dieting tips. Her channel is Japanese-only, and she doesn’t seem to have a ton of international viewers, so no English subtitles for you. However, her channel is still a good listening practice material, especially if you want to catch some of the ‘cool kids talk’ and use it on your next trip to Japan.
Mirainista, alias Mirai Mizoguchi, is the last Japanese beauty YouTuber we’d like to introduce. Her videos have a more mature vibe than those of Usatani or Fukuse Yuuri, and she mostly focuses on natural looks in neutral colors. She’s also one of the few beauty YouTubers in Japan who rock their monolids, and don’t revert to all sorts of eye tape and glue to achieve that coveted double lid look. If you have the same eyelid shape, you might find her tutorials really useful – particularly the ones in which she shows how to create a cut crease look on monolid eyes.
Although YouTube is not as popular in Japan as it is in the West, you can still find lots of promising blogs and channels to follow – such as these ones here! Even if you’re not into beauty or makeup, watching these videos can help you polish your Japanese listening skills before you visit.
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