HOME BEAUTY 7 Most Popular International Cosmetic Brands in Japan

7 Most Popular International Cosmetic Brands in Japan

In this intense world of work and play, no matter where you go or what you do, beauty is always a factor. When traveling to foreign countries, lots of people wonder if they can maintain their beauteous physique or if they will spend time in Japan looking like they had fought yokai (monsters) all night. It’s expected to think that finding the right cosmetics is impossible, especially if your Japanese isn’t up to parr. But don’t fret. Here are seven recognizable cosmetic brands that you can (or will soon find) in Japan.


1. MAC


MAC cosmetics is an American beauty company that features various products such as makeup, primer and skincare, brushes and tools for beauty, fragrances, and travel sizes of the aforementioned. MAC Cosmetics sell products for lips (lipstick, lipgloss, lip pencil, lip care), eyes (eyeshadow, eyeliner, mascara, palettes), face (foundation, powder, concealer, BB / CC creams). Prices range from about 1,400 yen and up.


2. Maybelline New York

Maybelline New York

Maybelline New York is the next brand on the list. This company sells various beauty products in Japan including products for the eyes (mascara, eyeliner, eyeshadow, and eyebrow), face (foundation, base, BB/CC cream, powder, concealer, and highlighter), lips (lipstick, lipgloss, lip liner/pencil and lip care), and nails. Maybelline New York features a multitude of playful and vibrant colors as well as neutral colors like beige and coral for the business gals. Prices may range from 1, 200 yen and up.


3. Covergirl


Third on the list is “Easy. Breezy. Beautiful. Covergirl.” Covergirl features the usual face products along with contour, blush, bronzer, and primer. It features eyeliner, eyeshadow, mascara and brow makeup, as well as lipstick, lip stain, gloss, and liner for lips. You can find this brand at many department stores throughout Japan and specifically in the Hankyu department store in Tokyo.


4. Chanel



Chanel is number four on the list offering a vibrant array of pinks, reds, and nude color for lips through their Rouge Coco, Rouge Allure, and Le Rouge lines. Chanel Japan also has eyeshadow, eyeliner, mascara, brow, concealer foundation and other products mentioned in the previous three brands on the list and with the edition of nail enamel. This brand is more on the expensive side, but it is there for those who consider themselves a Chanel girl.


5. Yonka Paris

Yonka Paris

Yonka Paris is a French brand that may suit the more mature women who travel to Japan. It focuses on treatments for beauty rather than, well, hiding the ugly. Yonka features cleansing products and toners, many lotions, anti-wrinkle, and anti-aging creams, as well as essential bath oils for some serious skincare. Imagine giving your skin some much needed TLC after a long day of work. Sounds refreshing.


6. Lancome


Lancome is another French-born cosmetic company that specializes in skincare; however, this brand is also well suited for women who want to make a splash in their professional appearance. Lancome sells the same kind of beauty products for eyes, face, and lips as others on the list and products for maintaining healthy skin care. UV care, aging care, and body care are among the skin care categories that Lancome products are for. Like other companies on this list, Lancome cosmetics are a little on the expensive side; however, the products receive good reviews.


7. L’Oreal and NYX

L'Oreal and NYX

L’oreal is number seven on the list and it is another beauty company hailing from France. This brand offers liquid foundation, partial foundation, cushion foundation, makeup bases, and blush for face makeup and lip color with a thick glossy finish for vibrant luscious lips. In addition to gloss, lip products include lipstick and crayon colors with matte finishes. NYX is a brand daughter of L’oreal that has not yet reached Japan, but soon will. NYX features professional grade makeup and cosmetics that will surely give a bold pop culture look to anyone who uses them.


There are many other Japanese brands like DHC, Kanebo, and Canmake that you can use if foreign brands are too expensive or not quite working out for you. Many Japanese drugstores like the Matsumoto Kiyoshi drugstore sell a mix of low and high-end cosmetics, all of which tend to be pretty decent and loved by many. Don’t worry. Get your makeup and skin cream, fight your yokai, and look fabulous doing so.