Omote-Sando is one of the best areas in Tokyo for the best of the best in flagship fashion stores. There you will find the highest of the high in fashion and lots and lots of people going there to grab the latest piece from the likes of Louis Vuiton or Dior. So here we are going to show you six of the best stores in Omote-Sando for you to get your fashion fix from. If you are a self proclaimed fashionista then you will not be dissappointed with this place one little bit because there is everything from th high end Gucci to the fast fashion world of Gap or Zara
Cover photo credit: Kakidai
Omote-Sando, (or Omotesandō as the Japanese would write) translates literally as frontal approach. This is extremely apt because it was created in the Taisho era as the frontal (Omote) approach (Sando) to the spectacular Meiji Shrine that is dedicated to the deified spirits of Emporor Shiji and his wife Empress Shoken. Today of course it is part of one of the most famous shoping disricts in the world, Harajuku and Aayoma. Here now you can find all the trendiest people in Tokyo (and travelers from all over the world) buying the latest and greatest from the best fashion designers in the world.
We are kicking things off with quite possibly the most popular French fashion designer that has ever lived, Louis Vuitton, in one of the company’s flagship stores no less. I am one hundred percent sure that even if fashion isn’t a topic that you particularly follow that this mans clothes are somehing you have definitely heard of before and more than likely seen on many occasions without even knowing. This man has wrote the book for many people in the fashion world and the company continues to do so to this very day. At this busy store in Omote-Sando you will find all the latest and greatest from the great frenchman and many young and trendy Tokyo locals walking around dressed in Louis Vuitton clothes and accessories. Men and womens clothes are available here but don’t forget this is kind of a high end store.
Alexander McQueen is a modern hero when it comes to designing breakthrough fashion. When he started his own fashion brand in the early two thousands he quickly established himself at the top of the game with all the classic designers of years gone by. You WILL know his clothes when you see them because of his unique style that blends influences from the west and the east. In Japan and especially this store you will see many of his admirers and fashion fans queing up outside for a long time when there is new things to be unveiled. It is more than fair to say that the Harajuku fashion lovers have really taken Alexander McQueens clothing to heart.
After seeing the greatest French designer of all time, Louis Vuitton, we are now going to talk about the greatest Italian designer of all time, Gucci. Gucci is another at the top, very top, of the fashion world. With a slightly more meditaranian style than that of Louis Vuitton and Alexander McQueen, Gucci will certainly get you ready for the summer months and that is what you will see when you walk aroud Omote-Sando in the summer months. One of the things that makes Gucci’s clothes as popular with the people of Omote-Sando is the brilliance of the companies ability to impliment simple elegance and crazy modernity and throw them together to make it work. Not a lot of fashion designers can lay claim to being able to do this successfuly.
Fred Perry is famous the world over for its mens clothing and is hugely popular firmly near the top of the mens fashion world. But, in recent times the famous Fred Perry polo shirt has become equally popular amongst both the male and female fashion world. These world famous simple polo shirt are matching perfectly allowing for equality in one of the most popular clothing brands for Tokyo and the world over.
Next up is a spot that will almost certainly have you in awe even if fashion isn’t your thing. This place is a clothing company by the late and great Christopher Nemeth. He was a british artist known for his colorful uniqueness and flashy image. He did not dissappoint when he opened his flagship store in Tokyo’s Omote-Sando district and still, though he has now passed away sadly, makes people have a wonderful time in his amazing and one of a kind store. Here you can get some clothing for both men and women that will be guaranteed to not look like anything you have seen before or even worn before for that matter. He was one of the United Kingdom’s most cherished artists and his fashion he put just as much of his soul into and it really does show. He is now making clothes still from beyond the grave as his sketch books are still used to this day to create the newest of the company’s fashion items. This store is a personal favourite and deserves all the visitors it can so don’t forget to visit the next time you are in Tokyo and pay homage to the great man and maybe pick up something truly unique to wear.
Dolce &Gabbana, or D&G as it more commonly refered too, is a staple in Tokyo. They frequently use Japanese models in their advertisements and as such has become an extremely popular brand with the youth of Japan, particularly with the students of Tokyo. D&G has become a household name in the cool and hip communities as in recent years it has departed from the more traditional high end fashion.
So, there you have it, Omote-Sando in the Harajuku district of Tokyo in all its glory. This is truly an amazing fashion place and will leave you wanting to come back again and again for more. These top six picks are just the tip of the iceberg of the vast array of stores that are situated in this area but these six I believe represent some of the most popular and some of the best for anyone and everyone’s price range or clothing style. Which store will you visit next?
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