HOME APPAREL Japanese Underwear and Lingerie Brands

Japanese Underwear and Lingerie Brands

We all like to dress sexy on the occasion. Whether you’re doing it for that special someone, or for yourself, having some lingerie can make things more interesting. Some people also just want some underwear that is comfy or looks cute. Whatever your case, Japan has you covered with their unique and variety-filled brands. If you’re traveling to Japan, or planning on ordering something from there, you may wonder what types of lingerie the country has to offer. Here are some of the best brands to look into for all kinds of budgets. You will surely find something that fits your desire, no matter what you are looking for.



This is perhaps Japan’s most popular brands. Like a big brand in America, they have more than just underwear and lingerie. For those who are wondering about the price, they have prices for any type of budget. Their bras can either enhance or reduce the size of your breasts, too. If you go to a department store in Japan, you will probably find Wacoal in there, so give it a try.

Official Website: http://www.wacoal.jp/



Uniqlo is a brand that has quite a bit of apparel varieties than just underwear, but underwear is one of its specialties. They are comfy and for any budget, making them ideal for the entire population of Japan. Instead of designing whatever is trendy, they instead go for the classic, unique designs. While some people may not like this, they will last you a lifetime, since they never go out of style. Uniqlo isn’t, well, unique, but it’s certainly comfortable and great.




This brand is similar to Wacoal, in that it’s immensely popular and it has something for any budget. They are also a popular overseas brand as well. They have cool designs, they’re comfortable with quality materials, and they have all sorts of bra varieties. They have their own stores, and you can find them in any other department store as well.

Official Website: https://jp.triumph.com

4.Amo’s Style

amo's style



This is a brand owned by Triumph. Their brands are for lower budgets, but they are still quality. You can find an underwear set for about 3,000 yen, or about $28 USD. They’ve got cutesy designs that appeal to younger women. You can find stores carrying this brand all across the country. They’re fashionable, affordable, and they’re worth checking out for sure.

Official Website: https://jp.amos-style.com



This brand is goes for around $40, or around 4,000 yen. It’s owned by Wacoal, and it’s growing in popularity. Amphi is another brand that’s geared towards the lower budgets, like Amo’s Style, but costs a bit more. They have quite a big variety of products to choose from, so if you are interested, you can find Amphi in plenty of stores.

Official Website: http://www.amphi.jp/

6.Peach John

peach john peachjohn_official


This is a rising brand for a good reason. As you can imagine, they have designs that are unique, flirty, have tons of sex appeal, and there’s something for everyone. Their stores are located all across the country, and their store has a unique, colorful design that is always smelling of perfume. They sell more than underwear, too. They have other products in their store that you may be interested in such as accessories and other items. If you’ve ever been in a Victoria’s Secret, you can expect the same out of Peach John, so give it a try and see if it’s for you.

Official Website: http://peachjohn.com/




This lingerie is meant for those who want to look like a woman. You can expect clothing that leaves little to the imagination, and it’s great for couples or just a woman who wants to be confident. Ravijour goes for a bit more than many of the other brands described on here, but they are still for a lower budget, going for around 5,000 yen. You can find other forms of clothing in these stores too, including swimsuits.

Official Website: https://www.ravijour.com/





Absorle lacks physical stores; if you go to Osaka, you can find a store in the Opa building, but that’s about it. It’s mostly a mail-order lingerie brand. It’s meant for the younger crowd, because it offers lingerie for as little as 2,000 yen. To put it in the perspective of USD, that’s less than $20. It’s great for those who are on a budget, but also for teens who want to look like adults. We’ve all dreamt of the day we grew into an adult, and Absorle helps fulfill that fantasy.

Official Website: http://www.absorle.com/

9.Risa Magli

risa magli @risamagli


Here’s another brand that is slowly expanding. Risa Magli was originally a Kansai exclusive, but they’ve been expanding a bit since then. You can find colorful, cute underwear of all types here, and it’s an average price for the consumer. It’s good for women who want to look great, and wear a unique kind of lingerie to boot. Check it out.

Official Website: https://www.rakuten.ne.jp/gold/risamagli/


Credit: @wacoal_salute

All the brands so far have been either low or mid-range budget. Now, we look at a brand for those who want so spend more. These can range from 10,000-20,000 a set, or about $100-$200 USD, so it’s a brand that is worn by those who have money or those who want to splurge a little bit on their lingerie. When you wear Salute, you may feel rich and powerful, and that can be a good thing. It’s nice to have such a good taste in clothing that you’ll spend more on something that the public can’t even see. It’s also great to show that someone that you want to look your best. Of course, don’t feel pressured into buying more than you can spend.

Official Website: http://www.wacoal.jp/Salute/




Here’s another high quality brand. If you’re into Japanese celebrity culture, you may be familiar with Uno Kanda. Uno produces this brand. If you’re looking for colorful clothing, look elsewhere. This underwear comes in monotone colors, (like white, black, beige, etc.) but they are great if you want to show off your body. Give them a look, and see if it’s your thing or not.

Official Website: http://www.gunze.jp/tuche/

And those are all the basics. Like America, Japan has a variety of brands, and each brand can tell you something about yourself. Do you enjoy comfort and affordable prices? Do you want to look cute, flirty, or sexy? Do you want to splurge and buy something that’s going to shock the next person who sees your underwear? Whatever your desire, you can find it when you go to Japan. And like most stores, you can order internally, too. It’s no substitute for going to a store and trying it on, but by following the sizing chart, you’ll be able to get that right fit regardless of distance.