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5 Iconic Japanese Clothing Brands You Need To Know

Japanese fashion is one of the reasons why so many foreigners became interested in Japan, both as a country and a culture. From the frilly and oddly-expensive lolita brands to luxury minimalist fashion, in the spirit of Yohji Yamamoto and Issey Miyake, Japanese fashion incorporates all sorts of styles and price ranges.

It’s very hard to fit all the Japanese clothing brands under ‘Japanese fashion’ as an umbrella term, but that’s what we’re trying to do in this article. We will try to introduce you to five Japanese clothing brands that are iconic and representative for the Japanese aesthetic and sense of style. Let’s get into them:

cover photo credit:Rhododendrites


1. Yohji Yamamoto

Yohji Yamamoto

A huge name in the Japanese fashion industry, Yohji Yamamoto is a brand/designer whose style encompasses the Japanese spirit. Minimalism, geometric cuts, a dark color pallete, and a somewhat shapeless, unisex silhouette – these are the elements that define Yohji’s style. You can shop the latest collections in the official store, or hit the second-hand markets if you hope to find better prices.


【Basic information】
Name: Yohji Yamamoto
Address:  5-3-6, Minami-aoyama, Minato-ku, Tokyo, 107-0062, Japan
Business hour: Every day, 11am-8pm
Phone number: +81 3 3409 6006
Official website: http://www.yohjiyamamoto.co.jp/

2. Comme des Garçons

Rei Kawakubo Haute Couture(https://commons.wikimedia.org/wiki/File:Dresses_by_Rei_Kawakubo_-_Stierch_01.jpg)

Bet you never knew Comme des Garçons was a Japanese brand! Despite the French name, the designer behind the brand is Rei Kawakubo, a Japanese woman. The brand’s style is a bit funkier than that of Yohji Yamamoto – perfect for the big city fashionista. It’s worth noting that their pret-a-porter collections differ quite a bit from what you see on the runway. Rei Kawakubo’s haute-couture pieces are very experimental, both in terms of cuts and fabric choices.


【Basic information】
Name: Comme des Garçons Aoyama
Address: 5-2-1, Minami-Aoyama, Minato-ku, Tokyo 107-0062, Japan
Business hour: Every day 11am-8pm
Phone number:+81-3-3406-3951
Official website: http://www.comme-des-garcons.com/
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6% DOKIDOKI is a Japanese brand not many people know about, especially if they aren’t into colorful Harajuku fashion. However, it is the essence of Harajuku fashion – their items are all colorful, obnoxious, shiny, and weird. The designer behind the brand is Sebastian Masuda, who is also the person who designed the interior of the Kawaii Monster Cafe in Tokyo. The flagship store is located in Harajuku, and it’s more of a Harajuku fashion museum than a simple store. You won’t regret popping in, even if you’re not brave enough to rock the style.


【Basic information】
Address:2F, TX 101 bldg. 4-28-16, Jinguumae, Shibuya-ku, Tokyo, Japan
Business hour:Every day, 12am – 8pm
Phone number:+81 3-3479-6116
Official website: http://dokidoki6.com/


4. A Bathing Ape

A Bathing Ape (also known as BAPE) is one of Japan’s most iconic streetwear brands. Their monkey logo, camouflage prints, and high-quality fabrics made them popular all over the world – so popular that even artists like Pharell Williams have been rocking BAPE pieces on stage. A must-know, must-see, and must-buy brand for any sporty street style fan.

A Bathing Ape

BAPE Storefront
【Basic information】
Name: A Bathing Ape
Address: 4-21-5, Jingumae, Shibuya-ku, Tokyo, 150-0001, Japan
Business hour:Every day, 11am-8pm
Phone number:+81 3-5474-0204
Official website: https://bape.com/index/


5. Liz Lisa

Liz Lisa


We don’t want to go too deep into subcultures like lolita and gyaru here, but Liz Liza is a pretty representative brand for womens’ fashion in general. Although it started off, and still is considered a gyaru brand, their collections are very representative for what young women in Japan see as fashionable: feminine cuts, soft fabrics and colors, shabby-chic prints, and lots of frills!


【Basic information】
Name: Liz Lisa
Address: 2 Chome-29-1 Dogenzaka, Shibuya109, Shibuya, Tokyo 150-0043
Business hour:Every day, 10am-9pm
Phone number:+81 3-3477-5155
Official website: https://www.lizlisa.com/


These were five iconic Japanese brands – and while not everyone can afford them, or pull off the style, they’re really representative for the Japanese sense of style and aesthetic, and thus worth checking out.